POLITIC ADVERTISING

Before Indonesian election of 2009, there are many politic-advertising even do from a party or from an individual legislative. This person has really made a branding himself. Their advertisement is disturbing a scene nary of the town. Because their put on their advertising in every where they can. People have been terror. This advertisement is not an advertisement himself, but they are became a joke for every body. I hope they will consider that their advertisements are just a promotion strategy only. Every body knows that advertisement is a media of entertainment, education, also a beauty harmonic system. Good Luck.

TVC GULAKU

TVC is a commercial television.Make it simple than we call it advertisement of TV. Adv-TV is a media for the produsen to sent message to customer. We will wasting time. If we speak about advertisement startegy and the concept. Than you will unhappy too. Take it more simple. There are two basic consept about TVC. First is Branding advertisement and the second is remedial adv-TV. Branding adv-Tv , this is iklan's goal is only to launch the procuct to consumen. Remedial adv-TV, this goal is to rememmbering consumen about one product. It will make the brand more strong. The other adv-Tv are derived and a development from the two basic adv-TV.

Remembering about branding adv-TV. I am always remembering TVC-GULAKU. That is an excellent adv-TV, so sweet adv-TV. It is not only a sale product only but this adv-TV try to explore slice by slice how sweet live is.

Live is so sweet. As like as sugar. The sweet of sugar always in our live. They make scenes in some variation angle. Yuups…GULAKU is a good brand merk. This adv-TV wants to make his top position himself. He make people mind, if you want sugar .lets find “GULAKU”. The most powerful of this adv-TV is the jingle. “Sugar-sugar is a light jingle, simple, and easy listening. Watch over! This adv-TV has hypnotized us to follow and sing the jingle. I love this adv-TV….GULAKU. ( By Ajie and Joe )

WELCOME ADVERTISEMENT

WELCOME ADVERTISEMENT

It’s boring. This is a common word. Every body say it while they are concentrate view a TV program, suddenly there are many advertisement come up. So do me. While the advertisement appears, I am always changing the TV channel. In order to find a new channel with no advertisement. After that I am back to the older channel.

I am an ordinary people. And many people have type same as mine. Boring with the TV advertisement. It is real a disturb while watching TV. But after I am in a college and studying about communication science. I am change the word of “boring” to be “fantastic” one. Actually advertisement is not an aid of promotion only, and be watched as a boring viewer. I just stupid to make a small opinion about it. Advertisement needs a long way and creative thing in the production.

Riyanto (Widayatama : 2005;16) says that advertisement is mean all the processing include preparation, planning, production, supervising, review, and offering to the audience. Derived from that, advertisement is mean off all about the production processing about advertisement itself.

Following Riyanto opinion: sales and marketing without an advertisement, it is like a good product but never offering to consuming or buyer. If buyer having no mind or imagination about your product. They will not know, there is a good product. Than how is the consuming be attracted and drive to buy. This is the reason, why does a product (good or service) need a way to communicate. The bridge between a seller and a buyer is an advertisement.

How to attract consuming. The result of advertisement (I am boring it before) is a long creative process production. It is a fantastic one. Advertisement makes people boring, but people need advertisement in other side. So I will make a free opinion that advertisement is a window for consummates. In order to know, how about a product or service is.

In my blog site. I will explore about the world of advertisement. It is a boring thing but it is an importing one for people. I hope it will give a new impression. So the word of boring change into a word of fantastic. Go head your reading. (Writen by : Aji and Joe)

ADVERTISING