An advertising that will make you surprise?

Every morning while I am on my way to office, I always see a billboard. This is still not advertising the real product. It is look like the publisher want to make everybody asking and want to know more.

On the billboard there is a sentence: Be waiting a man, at 1 May 2009. What is the meaning of the sentences? It is usually happened in advertising. The advertising like that, it is a way to launch a new product to market. Audience will ask first, than while the launching time public will discussing this advertising. The goal of this advertising is: Customer will faster to remember, and the advertising will be top of mind in public.

But this strategy has a weakness. This advertising needs a high budget. Because there is an other story following the first billboard. The budget will be higher than other advertising. In other side the advertiser have success to attracted public. Want you to try this advertising?

Ok, let’s waiting, what is the real gain of the advertiser? I gave you a promise, that I will take a capture it. What is the real product that they are offering to us? Actually I am asking in my mind also. I have seen a TVC in all channels. All with a same tagline, “Looking at a man”. How are about you? Are you asking for also?

TV advertisement or TVC

Television is an audio visual mode of mass communication. There are many reason to post advertisemen in television.

The Benefit:
1. Efficient
2. Have a strong impact
3. Have a strong influence effect

The weakness:
1. High Cost Adv
2. Not selective audience
3. Have a technical difficulties

If you want to post an advertisement of TV, you must calculate first about the benefit and the weakness. I think, every adv-designer should be a creative person. So he can make a unique advertisement…and a catch-eye advertisement. Rememmber, the TVC have only a little duration. Its only some second live on screen. But TVC have high cost money. While the TVC did not get sympatric from the audience…. Its mean...this is waste money. The advertiser did not get the gain from audience.

The Party Advertisement is Bawaslu business, its not Depkominfo business.

Departemen Komunikasi dan Informatika (Depkominfo = Communication and Information Department) can not make a punishment about all the negative politic advertisement, because only Bawaslu (Election Watching Committee) have the authority.

The chairman of Depkominfo Ismail Cawidu said as per the rule “The author about politic campaign advertisement is BAWASLU.”

He said, if an advertisement has a bad content to the other party without any reason, the advertisement was called as a black campaign.

He said that he can not make adjustment about controversial advertisement from a politic party. Depkominfo can not make adjustment which is a black or a white advertisement, the authority has held in Bewail”

Ismail Said: The election law has a rule about campaign party advertisement. So KPU and KPI have the rule about it. The law writes about uncomforted content of advertisement, like as an advertisement has a content of pornography or a crime sentences.

POLITIC ADVERTISING

Before Indonesian election of 2009, there are many politic-advertising even do from a party or from an individual legislative. This person has really made a branding himself. Their advertisement is disturbing a scene nary of the town. Because their put on their advertising in every where they can. People have been terror. This advertisement is not an advertisement himself, but they are became a joke for every body. I hope they will consider that their advertisements are just a promotion strategy only. Every body knows that advertisement is a media of entertainment, education, also a beauty harmonic system. Good Luck.

TVC GULAKU

TVC is a commercial television.Make it simple than we call it advertisement of TV. Adv-TV is a media for the produsen to sent message to customer. We will wasting time. If we speak about advertisement startegy and the concept. Than you will unhappy too. Take it more simple. There are two basic consept about TVC. First is Branding advertisement and the second is remedial adv-TV. Branding adv-Tv , this is iklan's goal is only to launch the procuct to consumen. Remedial adv-TV, this goal is to rememmbering consumen about one product. It will make the brand more strong. The other adv-Tv are derived and a development from the two basic adv-TV.

Remembering about branding adv-TV. I am always remembering TVC-GULAKU. That is an excellent adv-TV, so sweet adv-TV. It is not only a sale product only but this adv-TV try to explore slice by slice how sweet live is.

Live is so sweet. As like as sugar. The sweet of sugar always in our live. They make scenes in some variation angle. Yuups…GULAKU is a good brand merk. This adv-TV wants to make his top position himself. He make people mind, if you want sugar .lets find “GULAKU”. The most powerful of this adv-TV is the jingle. “Sugar-sugar is a light jingle, simple, and easy listening. Watch over! This adv-TV has hypnotized us to follow and sing the jingle. I love this adv-TV….GULAKU. ( By Ajie and Joe )

WELCOME ADVERTISEMENT

WELCOME ADVERTISEMENT

It’s boring. This is a common word. Every body say it while they are concentrate view a TV program, suddenly there are many advertisement come up. So do me. While the advertisement appears, I am always changing the TV channel. In order to find a new channel with no advertisement. After that I am back to the older channel.

I am an ordinary people. And many people have type same as mine. Boring with the TV advertisement. It is real a disturb while watching TV. But after I am in a college and studying about communication science. I am change the word of “boring” to be “fantastic” one. Actually advertisement is not an aid of promotion only, and be watched as a boring viewer. I just stupid to make a small opinion about it. Advertisement needs a long way and creative thing in the production.

Riyanto (Widayatama : 2005;16) says that advertisement is mean all the processing include preparation, planning, production, supervising, review, and offering to the audience. Derived from that, advertisement is mean off all about the production processing about advertisement itself.

Following Riyanto opinion: sales and marketing without an advertisement, it is like a good product but never offering to consuming or buyer. If buyer having no mind or imagination about your product. They will not know, there is a good product. Than how is the consuming be attracted and drive to buy. This is the reason, why does a product (good or service) need a way to communicate. The bridge between a seller and a buyer is an advertisement.

How to attract consuming. The result of advertisement (I am boring it before) is a long creative process production. It is a fantastic one. Advertisement makes people boring, but people need advertisement in other side. So I will make a free opinion that advertisement is a window for consummates. In order to know, how about a product or service is.

In my blog site. I will explore about the world of advertisement. It is a boring thing but it is an importing one for people. I hope it will give a new impression. So the word of boring change into a word of fantastic. Go head your reading. (Writen by : Aji and Joe)

ADVERTISING