An advertising that will make you surprise?

Every morning while I am on my way to office, I always see a billboard. This is still not advertising the real product. It is look like the publisher want to make everybody asking and want to know more.

On the billboard there is a sentence: Be waiting a man, at 1 May 2009. What is the meaning of the sentences? It is usually happened in advertising. The advertising like that, it is a way to launch a new product to market. Audience will ask first, than while the launching time public will discussing this advertising. The goal of this advertising is: Customer will faster to remember, and the advertising will be top of mind in public.

But this strategy has a weakness. This advertising needs a high budget. Because there is an other story following the first billboard. The budget will be higher than other advertising. In other side the advertiser have success to attracted public. Want you to try this advertising?

Ok, let’s waiting, what is the real gain of the advertiser? I gave you a promise, that I will take a capture it. What is the real product that they are offering to us? Actually I am asking in my mind also. I have seen a TVC in all channels. All with a same tagline, “Looking at a man”. How are about you? Are you asking for also?

TV advertisement or TVC

Television is an audio visual mode of mass communication. There are many reason to post advertisemen in television.

The Benefit:
1. Efficient
2. Have a strong impact
3. Have a strong influence effect

The weakness:
1. High Cost Adv
2. Not selective audience
3. Have a technical difficulties

If you want to post an advertisement of TV, you must calculate first about the benefit and the weakness. I think, every adv-designer should be a creative person. So he can make a unique advertisement…and a catch-eye advertisement. Rememmber, the TVC have only a little duration. Its only some second live on screen. But TVC have high cost money. While the TVC did not get sympatric from the audience…. Its mean...this is waste money. The advertiser did not get the gain from audience.

The Party Advertisement is Bawaslu business, its not Depkominfo business.

Departemen Komunikasi dan Informatika (Depkominfo = Communication and Information Department) can not make a punishment about all the negative politic advertisement, because only Bawaslu (Election Watching Committee) have the authority.

The chairman of Depkominfo Ismail Cawidu said as per the rule “The author about politic campaign advertisement is BAWASLU.”

He said, if an advertisement has a bad content to the other party without any reason, the advertisement was called as a black campaign.

He said that he can not make adjustment about controversial advertisement from a politic party. Depkominfo can not make adjustment which is a black or a white advertisement, the authority has held in Bewail”

Ismail Said: The election law has a rule about campaign party advertisement. So KPU and KPI have the rule about it. The law writes about uncomforted content of advertisement, like as an advertisement has a content of pornography or a crime sentences.