Television is an audio visual mode of mass communication. There are many reason to post advertisemen in television.
The Benefit:
1. Efficient
2. Have a strong impact
3. Have a strong influence effect
The weakness:
1. High Cost Adv
2. Not selective audience
3. Have a technical difficulties
If you want to post an advertisement of TV, you must calculate first about the benefit and the weakness. I think, every adv-designer should be a creative person. So he can make a unique advertisement…and a catch-eye advertisement. Rememmber, the TVC have only a little duration. Its only some second live on screen. But TVC have high cost money. While the TVC did not get sympatric from the audience…. Its mean...this is waste money. The advertiser did not get the gain from audience.
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